It’s official – Harley-Davidson, the iconic American motorcycle brand known for its loud engines and rebellious attitude, is going electric. In a recent statement, CEO Jochen Zeitz announced that the company will be transitioning to fully electric vehicles in the near future.
This news comes as a surprise to many, as Harley-Davidson has been synonymous with traditional gasoline-powered motorcycles for over a century. However, the company has been facing increasing pressure to adapt to the changing market and evolving consumer preferences. Electric vehicles are becoming more popular, and governments around the world are implementing stricter emissions regulations.
Harley-Davidson has already dipped its toes in the electric pool with its LiveWire sub-brand, which currently offers two electric bikes, the One and S2 Del Mar.
The decision to go fully electric is not only a response to changing consumer demands and environmental concerns, but also a way for Harley-Davidson to stay competitive in a rapidly evolving industry.