Mahindra XUV400 EV booking open: Mahindra Auto has announced the launch of the highly-anticipated Mahindra XUV400 electric vehicle (EV). The company has opened up bookings for the one-of-a-kind Mahindra XUV400 EV ‘Rimzim Dadu x Bose’, with the winner set to be handed the keys to the car by Mahindra Group Chairman, Anand Mahindra.
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The Mahindra XUV400 EV is the product of a collaboration between Mahindra Auto chief design officer Pratap Bose and fashion designer Rimzim Dadu. The unique design elements of the XUV400 are evident both on the exterior and the interior of the vehicle. The exterior of the SUV is adorned with “Rimzim Dadu x Bose” bading on the bonnet, C-pillar and tailgate. The wheels too are finished in black, as opposed to the standard diamond cut units.
The interior of the XUV400 is also unique, with a predominantly black finish retained, but with some unique design touches inspired by Indian fashion. The seats feature copper stitching with ‘Rimzin Dadu x Bose’ embroidered into the headrests while blue design elements are now incorporated into the backrest.
The Mahindra XUV400 EV is offered in two options – EC and EL. While the former comes with a 34.5 kWh battery pack, the latter offers a 39.4 kWh unit, and they offer an MIDC range of 375 km and 456 km respectively. The Exclusive Edition is expected to be based on the EL version.
The winning bidder of the exclusive edition will receive the keys to the car from Anand Mahindra at an exclusive event happening during the Formula E weekend in Hyderabad. The winner will also receive an exclusive pass to witness the race.
All proceeds from the auction will be donated wither to an NGO of the winning bidders’ choosing or towards supporting the winners of the Mahindra Rise Sustainability Champion Awards announced on November 28, 2022. interested buyers can book the Mahindra XUV400 EV by paying a token amount of Rs 21,000. Mahindra Auto has opened up bookings for the one-of-a-kind Mahindra XUV400 EV ‘Rimzim Dadu x Bose’, with the winner set to be handed the keys to the car by Mahindra Group Chairman, Anand Mahindra. Mahindra Auto has announced the launch of the highly-anticipated Mahindra XUV400 EV on March 2023.
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